Excited to get started on a project, but you’re not sure how? Maybe you haven’t really thought of all the details? Or you’re not exactly sure what you want? Read through this post for some helpful tips.
#1 – What do you want to accomplish?
Before starting a project, you’ll want to think about what it is you want to accomplish. Do you want to increase sales, inform or educate, promote your product/service, or build brand awareness? This is the primary motivation of the project.
#2 – Who is your target audience?
Determining exactly whom you want to deliver your message to will be a key element in the project execution. Are you communicating to a specific industry, current/potential customers, a specific age group or demographic? You want your message to appeal to your specific audience.
#3 – What is the primary message or call to action?
No matter what the project, you will want a primary message or call to action. Are you trying to get your audience to subscribe, buy now, click here, or call? You want to clearly state how you want your audience to take action.
#4 – What is the most effective way to deliver the message?
The possibilities are endless when it comes to delivering your message – advertisements, direct mailers, brochures, PDFs, social media, etc. You have to take into consideration things like budget, delivery and what is most preferred by your audience.
#5 – What is your deadline?
Did you need this project done yesterday? Or will you need it 6 months from now on a specific day? The more lead in time you have, the better. You want enough time to think things over and avoid costly mistakes from rushing a project.
Answering these questions before starting a project will help tremendously with its overall success. If you have any questions about these tips or about how I can help you get started on your next project, please feel free to contact me.