Why Every Business Needs Graphic Design

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You’ve created an awesome new product or service. In fact it’s going to be the best thing since sliced bread. You just can’t wait to tell everyone about it! Where should you start? You need to find the best way to communicate your message.

Communication comes in many different forms; written, verbal and visual. Studies have shown that visual communication is the superior form, because not only can you see the visual, but often times you can hear it, feel it, smell it, or even taste it. This is much less likely to happen with the written word. Also, long-tem visual memory far outlasts long-term verbal memory.[1. John R. Rossiter, Columbia University, VISUAL IMAGERY: APPLICATIONS TO ADVERTISING, Advances in Consumer Research Volume 9, 1982, Pages 101-106, http://www.acrwebsite.org/volumes/display.asp?id=5909] This is where graphic design comes in. The job of a graphic designer is to create a striking visual to help get your message out there as clearly and effectively as possible.

These days, people are often on sensory overload. They are bombarded with messages every moment of the day. Ads are everywhere and it becomes no more than background noise. You have mere seconds to make an impression on someone to make them stop and hear the message you’re trying to get across.

Everyone is capable of communicating on their own in one way or another. These days it’s easier than ever. You can Tweet, update your Facebook page send out mass text messages, the options are endless. If you are serious about having your message heard though, you can’t afford not to have a designer help you!

To read more about the studies on communication, visit the Association for Consumer Research

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